Tuesday, November 27, 2007

Home Business Chicago-3 Barriers To Success With Your Home Based Internet Business

Home Business Chicago-3 Barriers To Success With Your Home Based Internet Business

I am sure like most people that at some stage of your life you have thought about starting your very own home based business. Or you may actually have attempted to start your own home business. For me running my own business became very easy when I actually understood what I actually needed to do to make it work. However, it was a struggle before I understood what was necessary to make it work.

In this article I would like to go over the 3 most common barriers that will make it difficult for you to succeed online.

1) Choosing the wrong niche market
This is one of the most important aspects of your business. This is the foundation and if you get it wrong it will lead to your business not being all that successful. So let us look at in depth the criteria that is required to establish a very successful internet business. You need to choose a market that is profitable. Usually if you do a search on Google and you see that there are no ppc adverts displayed for your chosen terms then it may be because the market is not that profitable. The trick is to choose a niche market that is profitable without too much competition. So look for keywords that have ppc adverts, but are not yet saturated. You also need to be able to sell multiple products to that specific niche market for maximum backend sales. So for example if you choose to sell beds then after the buyer has bought one it will be a few years before they buy another one. Consequently you will not get a lot of backend sales.

2) Do not understand how to effectively advertise your business
One of the reasons many businesses fail is that simply they are not getting enough exposure to be successful. For example if you have a website you need a lot of traffic to actually get it to work and bring in a reasonable amount of profits. So it is very important that you learn to advertise your website effectively.

3) Build a relationship with your customers and subscribers
A famous sales trainer once said that people only buy from people that they like and trust. So it is very important that you build a very good relationship with your subscribers to create trust. You can do this by asking for feedback and answering your prospects questions directly. Very few owners of a business will actually take the time to answer their customers directly.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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