Saturday, January 5, 2008

Home Based Businesses

Many home based businesses will promise you the world. Many home based businesses are designed just to take your money. You will find all kinds of scam artists and con artists operating in this arena. All hope is not lost there are solid home based businesses out there. You will just have to sort through all of the mess out there. Building a business for yourself is still one of the best things you can use to achieve your financial goals in life. It's just a lot of con artists have also made their way into this industry. Many companies have a couple fundamental flaws which make it virtually impossible for the average person working from home to succeed. Many of these companies are setup just for the owners of the companies to succeed.

The owners of certain companies have intentionally setup these sham businesses to take your money and run off into the night. Many of these companies are setup so you will fail. The owners of these businesses know full well what they are doing. Think about it, I have seen pay plans where you have to match legs, build legs of 7 and all kinds of sophisticated compensation plans which only benefit the owners of the company. Companies that have the compensation plans where you must match your legs are complete scams. Many people have enough trouble trying to build distributors as it is, then asking them to match the legs makes it nearly impossible for the average person to make any real income.

A majority of these companies are based purely on recruiting. The more people you recruit the more money you make. Recruiting is the biggest sham out there. In order for you to be successful in the recruiting business you would have to recruit 20 to 50 people a week. You would need to go through hundreds of prospects a week, just to get 20 new signups a week. Many people are not capable of doing this. So let's say you could build downlines of 20 to 50 new recruits a week. In order for you to continue to make money you would have to have a productive downline. If your downline is unproductive you aren't making any residual income, it's that simple. Building a downline takes a huge amount of work and recruiting.

So how do you find a legitimate home based business? Simple sell products or services. That should be your main focus instead of focusing on recruiting distributors. Build a customer base. When you are selling a product or service people are just expecting to have their product or service fulfilled. They are not looking to make money, they just want to purchase your product. And as long as you have a solid product you will always have a solid income base. This is how you build a true home business, not by trying to recruit your friends and family into some pyramid scheme. Even if you are successful it is virtually impossible for everyone you recruit to make money. So you will have a bunch of unhappy recruits.

Home Based Businesses

Many people running home based businesses are using the wrong types of advertising to advertise their businesses. This is the main reason most people are failing to earn any type of money online or offline. Most people have no clue how to market for their business. They end up using ineffective advertising techniques and end up quitting due to no money being made. Many companies have poor training and teach no solid marketing techniques. Many people are left out to hang and end up losing money, due to not having any marketing skills or training. This is the fundamental flaw with all businesses, a majority of business owners have no idea how to get more customers in their front door.

Many home based business owners are using ineffective advertising techniques. Many of these advertising techniques will end up costing them money and will end up giving them very few results, if any. Let's take a look at some of the advertising techniques which are truly ineffective.

First many people are using classified ads to try and build their businesses. This is very ineffective and this form of advertising can end up costing you big bucks. Everyone and I mean everyone is posting their business opportunities to classified ad sites. Why does everyone post to these sites? Simple, it is simple to post to these sites and hope someone sees your ad amongst the other thousand of business opportunity ads there.

Next people are using traffic exchanges to try and advertise for their home based businesses. Traffic exchanges are even worse places to use than classified ad sites. Traffic exchanges are a complete waste of time and are not worth your time or money.

Lastly many people are trying to use banners to advertise their business. This is also another ineffective way to build your business. Banner ads rarely get clicked on. Using banner ads is just another example of your money going down the drain.

What you will find in common with all of these forms of advertising is they do not work and they are highly oversaturated. You will find many people using these techniques to try and build their businesses. You will also find about 99 percent of all people trying to advertise using these methods, have no marketing experience what so ever.

Now if you are truly looking to build a business, you will have to work or have the bankroll to hire specialists to run your business for you. There is no quick fix, building a business will either cost you money or time. Here are a couple of suggestions on advertising anyone can use to build their business. First writing articles and press releases is a highly effective way to build your business. This is free advertising. The key when writing articles and press releases is to write daily. Many people will write one or two articles a month and give up thinking it doesn't work. But you must at least write 7 to 10 articles a week to be effective.

Using Pay Per Click advertising is also an effective way to advertise your business. But you must at least have a budget of $1,000 per month to be effective. It also helps if you or someone you know, knows what they are doing. It can get a little tricky when first starting out.

If you take anything out of this article you must remember your marketing campaign is the life of your business. Without solid advertising you are doomed to fail. With solid advertising for your home based businesses you can and will make a lot of money.

Home Based Businesses

Many home based businesses are not making the money they should be making. Many home business owners are failing to turn a profit because they have no clue how to build a business. Many home based businesses cannot turn a profit for this reason. Many owners are finding out the tough way that building a home business does require work. Many people come into this industry with the wrong frame of mind and therefore end up quitting before they even give their business a chance to succeed. Many people come into this industry thinking this is a get rich quick or something for nothing scheme. It is not. No matter what anyone may tell you it is not the truth. Yes you can make a lot of money from having a home business but it will take work and dedication. It is not something that builds itself or happens overnight. This business is just like any other business and any other business takes time and skill to build it does not happen overnight.

Many people have trouble making money in this industry because they have no clue how to market. Marketing is essential in any type of business. Marketing equals sales, period. Many people try to sell their services or products to friends and family. Normally when they go through the list of friends and relatives they have no other solutions on how to gain new business or customers. That is when business goes bad. Many people miss the main point of running a business. The main point or the key to running a business is to have strong marketing. You have to market as if there is no tomorrow. You must always have new customers coming in. Many business owners have no clue about marketing and they end up hurting their bottom line due to this fact.

Okay now there are two types of marketing, online and offline. Both are equally effective and both should be used. I will cover online marketing since it is the one most business owners struggle with the most. Online marketing can be very powerful if used correctly. Okay first for those of you who may have a self replicated website. You have to get rid of it. You will need your own website and domain name, plus hosting. These are a must for anyone or any company looking to market online. Next you will need to drive traffic to your websites. There are many different ways to drive traffic to your websites. You can go after organic listings in the search engines. Or you can pay for PPC. Or hire a professional online marketing company to market your business for you.

Whatever you choose be sure to do your due diligence before hiring someone. You may have to take a few courses on Internet marketing but once you understand how to market, I believe you can sell pretty much anything online or offline. Having a few home based businesses can make you very wealthy but you must know how to drive new customers to your business or product.