Wednesday, December 26, 2007

Postcard Marketing

Postcard marketing is a very effective way to market your website, product or service offline. Many online business owners over look postcard marketing. In order to market to a potential customer effectively you must use all forms of marketing both offline and online. Using all approaches to marketing will help increase your sales. Many marketers especially online marketers only use email marketing and autoresponders to get their sales messages across. Email marketing is not a bad way to market but in order to get the most out of your marketing efforts you should also employ postcard marketing. Many online marketers will not go the extra mile of sending out letters and postcards to their potential customers. This gives you a great edge over your competition.

First you must decide whether you are going to use postcards or letters. I would suggest using a combination of both, as both can be very effective in your offline marketing campaign. Sales letters are great to send in the mail. With emails you are never sure if your message is getting through but by sending letters you can be one hundred percent sure your message is getting across. Now I am not saying not to use email marketing and autoresponders they are also highly effective. But when you use both it gives you a true professional presence. If you also follow up with a sales call you have covered all of your bases. You only have to send out one letter per month, it does not have to be more than this, as long as you have them plugged into your autoresponder. And as long as you have made a sales call. If you have not plugged them into your autoresponder and have not made a sales call you have to get them in your opt-in list and make the call, for the best results.

You should use postcards for holidays. When using postcards for special occasions, like birthdays, or holidays do not advertise. Just send a simple message wishing them a Merry Christmas or whatever the occasion or holiday maybe. Advertising on holidays or special occasions in your postcards can come off tacky. So don't do it. It is better to build and develop a lasting relationship with your potential customer than to try and sell them on every occasion.

Using a combination of offline and online marketing techniques will really help your business succeed. It will also give your business a professional presence that many companies and businesses do not have. You should also add promotions to your marketing efforts. People love free things. Throwing in a free trip or free appliance will help you create new business. If you notice many Fortune 500 companies are always throwing in free trips, free add ons, and all kinds of other free things to help entice customers to buy their product or service just to get the free product. Take for instance McDonald's, they have their Monopoly giveaway game. Many people who normally do not eat at McDonald's purchase food their just for a chance to win something. This is promotional marketing.

Using postcards and letters as a marketing tool is a great way to build your business.

Marketing Websites

Mostly everyone online is trying to learn how to start marketing their websites. Marketing websites can seem like a very tough thing to do. Many people have no clue how to market their websites. I think one of the main reasons people have trouble marketing their websites is because of the lack of the right information online currently.Many people are sadly misinformed about how to market their websites correctly. Many people are using marketing techniques which are highly ineffective and may end costing tons of money. Many people trying to make money online are duplicating failure. Many people are heavily marketing to classified ads, FFA's, and other places which do not work at all. I will go over a couple of techniques to effectively start marketing your websites.

First you must decide if you are going to start marketing your websites online or offline. Both ways can be very
effective and I would suggest using both. Offline marketing can tend to be a little more costly, so you will need some money to effectively start marketing your websites. One way to market your website offline is to buy drop cards. Drop cards are effective because you can drop them practically anywhere. Making a trip to the supermarket, drop a card. Making a trip to the bank, drop a card. Simple. Another way to effectively market offline is to buy ad space in major newspapers and major magazines. This can be very pricey, but it is also very effective. Offline marketing is often ignored but I would not suggest it. Offline marketing can be a powerful way for you to market your websites.

Online marketing can actually be very simple. In order for you to start marketing your websites effectively, you must be consistent and work these techniques daily. For instance writing articles and press releases can be a very effective, but you must write consistently. If you do not write consistently using articles and press releases to market your websites will not work. Writing one or two articles a month will not bring you the type of traffic you are looking for. In order to be truly effective with articles and press releases you must at least write one or two a week. The great thing about writing articles and press releases is it is completely free. You can write as many articles and press releases as you want and they will bring you great results. Remember the key to writing articles and press releases is to write them consistently. Another way to effectively market your website online is to post useful comments on forums and be sure to add your signature with your link.

The key to marketing your websites effectively is to be consistent in your marketing techniques. Any marketer worth his weight knows you must market on a daily basis in order to be fully effective. It takes at least 7 exposures for the average person to purchase something. When marketing your website being consistent is the name of the game.