Viral Marketing
How A Viral Marketing Campaign Will Build YourBusiness And Lengthen Your Mailing List
Viral marketing is a marketing technique that uses the freedistribution of information through social networks to produceincreased product awareness. Just as a virus replicates itselfby spreading from person to person (or computer to computer),viral marketing uses the powerful networking resources of theInternet to spread the message about a product by motivatingpeople to pass interesting or amusing information such as textmessages, jokes, games, video clips, on to their friends andcolleagues. Each viral message contains at least one link to the websitethat is behind the campaign. Another example of viral marketing is the placing of affiliate links in e-books. The e-book is theneither given away free or marketed at a huge "discount". Part ofthe packaged includes a "re-branding" offer that allows othersto market the products under their own name. Of course, thee-books come with links back to the main product website. Aspart of the re-branding package, affiliates may replace thelinks in the book with their own affiliate code so that they canearn commissions from sales generated via the books that theygive away or sell. As more and more people take up there-branding offer they spread the word about the e-book in thehope of earning affiliate commissions and so the message aboutthe product spreads like a virus through the Internet.
Another aim of a well planned viral marketing campaign will beto build a mailing list and database of the target market. Inorder to do that, anybody wishing to access the e-book orwebsite is first required to register their name and emailaddress. Thus, a good viral marketing campaign achieves tworesults – a widely advertised product and a massively expandedcustomer mailing list that can be advertised to again and again.It should be noted, however, that the success of a viral marketing campaign depends on the quality of the e-book orsoftware that is being distributed. The agent of the campaign,whether it is an e-book or an online game or free resource,needs to offer some compelling and well constructed content,something the value of which is immediately obvious and whichmakes people eager to pass it on to their respective networks.It has also been found that the inclusion of a request to passthe product on to friends, and an easy method for doing so – asimple form or email link – will increase the success of thecampaign.
A recent example that I was motivated to pass on was a mini"crazy golf" game that was fun to play. I was drawn into thegame, had a good time playing it. As a result, I was keen topass it on to my golfing friends to see how they would fare onthe crazy golf fairway. Even so, I might not have passed it onif there had not been a link built into the site. If you are not up to creating a game, writing and giving away afree e-book is something that anybody can do if they have thetime. For people in a hurry, however, there are a large numberof sources that provide hundreds of good e-books for thispurpose. One that I would recommend is called Viral Marketing Giveaway 9. It is designed for people who either want to startonline businesses or want to grow the businesses they have byharnessing the potential of viral marketing without having towrite their own e-book.
About The Author: David Hurley is the webmaster ofhttp://grasp- the-nettle. com, and writes articles on Internetmarketing strategies. For more information about Viral Marketing Giveaway 9 see: http://hopurl. com/38705.
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Saturday, December 22, 2007
Friday, December 21, 2007
Search Engine Marketing
Search engine marketing can take your business from failure to success. Many business owners leave out search engine marketing since they have no clue what it is or how to achieve desirable results with search engine marketing. Instead they turn to methods such as posting to free classified ad sites. For example Craigslist. Posting on free classified ad sites will not bring your business the sales it and you need to survive. Posting on free classified ad sites will get you a small drop of potential customers if you are lucky or have great ad copy. Most business owners have neither. Many business owners do not realize the power of search engine marketing. Instead they place ads online and offline in classified ads. I will go into detail why search engine marketing hands down beats anyother type of marketing available offline and online. And I will also show you why search engine marketing beats posting in classified ads without a doubt.
First what is search engine marketing? Search engine marketing is marketing your website on search engines like Google and Yahoo. There are alot of search engines you can add your website to but the search engines which receive the most traffic are Google, Yahoo, and MSN. So those are the ones you should be most concerned about. Now there are two ways to market your websites on search engines. One is through organic listings and the other is Pay Per Click. Both are effective if you know or have someone who knows what they are doing. If not you will get nowhere and both can end up costing you lots of money.
Let's discuss search engines. Search engines consist of keywords, some keywords have more traffic than others. For example let's say you wanted to buy a dog, so you go to Google and type in the keyword "buy a dog". A list of dog businesses would pop up where you could purchase your dog from. Now let's go over how this can help out your business. Let's say you are in the plumbing business. Imagine what would happen if everytime someone typed in the keywords "plumbers or plumbing" and your site showed up. How much more business would your plumbing business get? A lot more. And remember these are all interested clients getting ahold of you.
So how does search engine marketing beat posting in classified ads, like Craigslist. First off with posting on free classified ads you must continually post your ads. Yes you may have a targeted audience but a majority of your competition will also be using free classified ads to advertise in. And what is going to separate your business from your competitions business? Nothing.
Here is the bottom line if you are not taking full advantage of search engine marketing you are missing the boat. There are a lot of potential customers you are missing by not using search engine marketing . One last thing to consider if you are going to hire an SEO company be sure to do your due diligence on the SEO company because there are many SEO companies who have no clue about search engine marketing.
First what is search engine marketing? Search engine marketing is marketing your website on search engines like Google and Yahoo. There are alot of search engines you can add your website to but the search engines which receive the most traffic are Google, Yahoo, and MSN. So those are the ones you should be most concerned about. Now there are two ways to market your websites on search engines. One is through organic listings and the other is Pay Per Click. Both are effective if you know or have someone who knows what they are doing. If not you will get nowhere and both can end up costing you lots of money.
Let's discuss search engines. Search engines consist of keywords, some keywords have more traffic than others. For example let's say you wanted to buy a dog, so you go to Google and type in the keyword "buy a dog". A list of dog businesses would pop up where you could purchase your dog from. Now let's go over how this can help out your business. Let's say you are in the plumbing business. Imagine what would happen if everytime someone typed in the keywords "plumbers or plumbing" and your site showed up. How much more business would your plumbing business get? A lot more. And remember these are all interested clients getting ahold of you.
So how does search engine marketing beat posting in classified ads, like Craigslist. First off with posting on free classified ads you must continually post your ads. Yes you may have a targeted audience but a majority of your competition will also be using free classified ads to advertise in. And what is going to separate your business from your competitions business? Nothing.
Here is the bottom line if you are not taking full advantage of search engine marketing you are missing the boat. There are a lot of potential customers you are missing by not using search engine marketing . One last thing to consider if you are going to hire an SEO company be sure to do your due diligence on the SEO company because there are many SEO companies who have no clue about search engine marketing.
Let our fully automated Marketing system take your business to new heights http://www.homebasedbusiness25.com/
Internet Marketing Strategy
The reason most people fail to make money online is because they have no internet marketing strategy. Or maybe they do have an internet marketing strategy in place but it is a strategy which does not work or is inefficient. Many people would achieve success online if they had a halfway decent internet marketing strategy in place. Some people farm the work out to marketing companies who also have no clue on how to market online. There are a few great internet marketing companies out there but their are so few of them. In order to have business success online you must have an internet marketing strategy in place and it must be an efficient interent marketing strategy. If it is an inefficient internet marketing strategy you will just be chasing your tail.
In order to create a halfway decent internet marketing strategy you must know what you are selling. And I mean you must really know what you are selling. You need to know how it benefits your potential customers. You need to know why they should buy your product and not your competitor's product. You need to really get to know your product. This is where a majority of people go wrong. They have no clue as to what product or service they are selling. Next you must have confidence your product or service can deliver what you are claiming it can deliver. If you do not have confidence in your product neither will your potential customers, thus equaling no sales. Next you need to find your target customer base. For instance you would not try to sell dog food to cat owners or sell cat food to dog owners. You might get a few sales but your overall marketing campaign would most likely be a waste.
After you figure out who your target customer base is you must figure out how to get your message across and out to them. Before we get into methods of marketing your product or service to your customer base, you need to be sure you have listed the benefits your product offers your potential customers. Many would be marketers do not focus enough on the benefits and our missing out bigtime by missing this step. Ok what you will need first is a website, you can also use an affiliate site if you have one. What you will need whether you have an affiliate site or personal website is an opt in form. An opt in form is where internet users can sign up to receive more additional info about your product or service through emails and regular mail. It takes the average consumer 7 views of a certain product before they buy. Be sure to include their mailing address, as mailing flyers and letters is a powerful form of offline marketing.
Now that you have your site up and running you need to drive traffic to it. You can drive traffic to your site through basic SEO techniques, PPC advertising, writing articles, writing press releases and posting in forums. This is a basic internet marketing strategy as you become more advanced in your marketing efforts you will learn other methods.
In order to create a halfway decent internet marketing strategy you must know what you are selling. And I mean you must really know what you are selling. You need to know how it benefits your potential customers. You need to know why they should buy your product and not your competitor's product. You need to really get to know your product. This is where a majority of people go wrong. They have no clue as to what product or service they are selling. Next you must have confidence your product or service can deliver what you are claiming it can deliver. If you do not have confidence in your product neither will your potential customers, thus equaling no sales. Next you need to find your target customer base. For instance you would not try to sell dog food to cat owners or sell cat food to dog owners. You might get a few sales but your overall marketing campaign would most likely be a waste.
After you figure out who your target customer base is you must figure out how to get your message across and out to them. Before we get into methods of marketing your product or service to your customer base, you need to be sure you have listed the benefits your product offers your potential customers. Many would be marketers do not focus enough on the benefits and our missing out bigtime by missing this step. Ok what you will need first is a website, you can also use an affiliate site if you have one. What you will need whether you have an affiliate site or personal website is an opt in form. An opt in form is where internet users can sign up to receive more additional info about your product or service through emails and regular mail. It takes the average consumer 7 views of a certain product before they buy. Be sure to include their mailing address, as mailing flyers and letters is a powerful form of offline marketing.
Now that you have your site up and running you need to drive traffic to it. You can drive traffic to your site through basic SEO techniques, PPC advertising, writing articles, writing press releases and posting in forums. This is a basic internet marketing strategy as you become more advanced in your marketing efforts you will learn other methods.
Take a look at our fully automated Marketing system and see how it can increase your sales http://www.homebasedbusiness25.com/
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